Sports Car Modification

Ehe manifesto of the 'new Fiat' 500, a model that represents to all intents and purposes the materialisation of a new approach, of new brand strategies, and a different approach to the car. Exactly 50 years after the launch of the first edition of the model, which was to become an icon of Italian motoring and of an entire period of history, Fiat is accelerating into the future.

This is a story that has taken place twice. The first is the story of a very large number of owners, fans and enthusiasts who promoted the car's image as a good, reliable and economical vehicle, which became an expression of a part of their lives, the best part, evoking a carefree spirit and a lack of worries. The Fiat 500 is linked to these memories, to strong friendships and first loves, it evokes images of a positive past which many would like to revive.

Dante Giacosa's Fiat 500 was launched on July 4, 1957, as a cycle of rebirth was closing after the devastation of war, and a period of radical renewal of the company's product range was also coming to an end, opening the way for a cycle of successes in the coming decade, a period that we can consider one of the brightest in the brand's one hundred year history. T
The new Fiat 500 opens the way for an innovative process in a number of environments that are very significant for today's customers, clearly outlining where its ambitions lie in relation to the future positioning of the Fiat brand. The Fiat 500 respects the original concept in its shape and function, as you expect in these cases, so that it can evoke all the emotions and memories that make all 'icons' eternal, raising them beyond the limiting dimension of their category.

It is the first time that a car has been launched with the full range of engines (69 bhp 1.2. 75 bhp 1.3 Multijet with DPF and 100 bhp 1.4 16v) ready to meet the emissions limits set by Euro 5 standards, more than two years before the legislative deadline, a tangible sign of Fiat's determination to reaffirm its leadership where the environment is concerned.

It is the first time that a compact car (3.55 metres) has been built to achieve a 5-star rating in the EuroNCAP impact tests, and it is ready for the 6-star test if and when the new rating is introduced.

Safety at all costs, with no impact on prices, a bold decision, which confirms Fiat's intention of extending its strategy of leadership to vehicle protection, totally consistent with decisions taken in recent years as regards the Panda and the Croma, right through to the Grande Punto and the Bravo.

It is a safe product, not only for its structural sturdiness, but also because of the choices made in the construction of the range of outfits and services: 7 airbags as standard equipment (it is the only compact to offer a kneebag), and an advanced ESP available with all engines (standard on the 100 bhp 1.4 16v), are absolute novelties in this segment.

It is the first 'small' car to offer so much in the way of content: 4 specification levels, 3 engines at the launch, 12 colours, including 6 vintage colours that will bring the 1950s and 1960s to mind, plus tri-coat white produced by a process that is usually only adopted on luxury cars, 15 types of upholstery including luxurious Cordura and Frau Leather, 9 types of wheel rims, and 19 types of stickers, making a total of more than 500,000 variants (549,936 to be precise); the most interesting include the electric fragrance diffuser, with a choice of 3 different fragrances, and coloured key cases, an approach similar to that in the mobile phone market that lets you match the colour of the key to that of the bodywork, or to select another pattern of your own choosing. There has never been such a lavish array of accessories on such an accessible car.

The birth of the Fiat 500 represents the start of a new chapter, a declaration of the role that Fiat aims to interpret in the future on the market and in society. The stimulus to a new model of conscious consumption. A model for the exploitation of experience in the automotive field that focuses on quality and emotions, on uniqueness rather than on mass-production, where simplification does not mean doing without. The Fiat 500 is the tangible synthesis of these aspirations.

Fiat 500 Barbie Concept

The Fiat 500 makes headlines once more, as befits an authentic Made in Italy icon.

It's a fashionista car but quite tongue-in-cheek and with lots of charm: just like Barbie® herself.
The gleaming paintwork resembles varnish and definitely makes for a shock effect, achieved with deep lacquered colour using ultra fine aluminium plunged in deep, up-to-the-minute pink. The seating is upholstered in strikingly soft fabrics: silver laminated Alcantara® is not only trendy but plush to the touch and its glimmer bounces as far as the roof panel.
There are mats enhanced with natural silk yarn and sleek viscose, not to mention lip glosses in brilliant colours stored in the glove compartment, plus a LED-decked vanity mirror to ensure perfect application.
The car has more features than a crown has jewels! Crystals sparkle on interior bezels, hubcaps, outer window mouldings and antenna and even outline the doll's famed silhouette on the pillars. Lastly, this Fiat 500 the Barbie show car also has its own glossy cover, featuring the distinctive Sixties version of the Fiat 500 and a Barbie® autograph.
Roberto Giolito, creator of the Fiat 500, had this to say about the Mattel-Fiat partnership scheme: "All-American Ms Barbie® already has a number of 'transport solutions' available, like thundering GTs and motor homes with endless accessories.
So if she's spotted a 500 and wants one as a gift for this landmark birthday, it's a signal typical of modern times that there's a renewed need for dreaming the simple things in life, which give so much, allow us to lighten up, thrill who's born beautiful or just feels beautiful, but doesn't have to prove anything.
The Barbie® already has everything. Sleek Barbie® is a looker, smart enough to listen to everyone, a universal ambassador opting for a car that never divides but frees everyone from having to declare their social status.

Fiat 500C

Evocative of "freedom and emotion", this original 'cabriolet' pays homage to the open-top 1957 model whilst offering leading-edge solutions for mechanical units, powerplants and interior comfort. All this in authentic Fiat tradition giving access to higher segment engineering and technology hitherto unheard of.

Featuring an innovative softtop - a fully fledged window to the sky - the new Fiat 500C comes in the same size as the basic model (3.55 m x 1.65 m x 1.49 m) and the same three powerplants: the 1.3 liter 75 HP Multijet Turbodiesel coupled to a 5-speed manual transmission and the two 1.2 liter 69 HP and 1.4 liter 100 HP gasoline engines, available with either manual or robotized Dualogic transmission. Providing different features, all three engine types are generously sized, have a brilliant temperament and offer high performance based on sophisticated technology. Standard features include stubborn reliability and environmental friendliness.

The new Fiat 500C incorporates the innovative "Start&Stop" system, a device controlling momentary engine shutdown and subsequent reignition. To this end, at every stop when shifting to neutral and releasing the clutch, the engine is switched off and then restarted simply by selecting a gear.

Created by the Fiat Styling Center and manufactured at the Tichy plant in Poland, the Fiat 500C is of the "open source" design, implying the addition of new functions to a highly successful existing product. Indeed, the Fiat 500C incorporates all the strong points of the basic model, namely top-of-segment safety features, 4-adult seat habitability and generous luggage space combined with excellent loadability also with the soft top fully open, thanks to a clever parallelogram hinge device.

A highly original exercise in design, the softtop of the Fiat 500C stands out for its refined electrically operated linkage and engineering solutions of great quality and finish, such as the glass backlight and the built-in center high mounted stop light.

This original soft top will be matched with several bodywork color schemes, two of which have been conceived specifically for the new car, i.e. a brilliant Pearl Red and a special Warm Grey typical of sports supercars. Last but not least, thanks to the adoption of the innovative sliding softtop combined with a styling concept which retains all-round protection, the Fiat 500C offers a delightful ride in any season of the year. All told, its many special features make this new car one of the best turned out cabriolet models currently on offer in the city-car segment.

The Fiat 500C is further proof of Fiat's undisputed leadership in this vehicle class where continuous innovation ensures that its position as the industry's standard is maintained. In fact the car sets new levels of in terms of comfort and safety, engineering and appointments whilst maintaining that unique and inimitable "Italian style". A new cabriolet is born which gives great excitement and utmost driving pleasure, combining captivating lines with the performance of flexible, environment-friendly engines.